top of page

Fredrik Lichtenstein


Graduate economist and entrepreneur who is passionate about sustainability and, above all, sustainable business. Previous assignments include sales manager and CEO. I am also the father of two fantastic boys and the husband of my wonderful wife and also co-founder Anne!

In my role as CEO, I hope to ensure that we both do the right things and do things right. We must keep our eyes fixed on the goal - a global circular economy - while being careful how we get there. For the end does not justify the means. We want to run a financially, organizationally and environmentally sustainable business from day one. The journey is as important as the destination. Because it is here and now that we need to change the way we live and work. Not in 2030, not next year, not tomorrow. Today - NOW.

Fredrik Lichtenstein
bottom of page