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Team

Philip Eldh

Philip Eldh

Piffer
CTO

Digital strategy advisor with a passion for innovation, animals, nature and smart solutions to the climate crisis. In my role as CTO, I ensure that PIF achieves the technical potential and simplicity that ensures good user experiences and inspires a better world with the help of a circular economy.

Anne Lichtenstein

Anne Lichtenstein

Piffer
Concept Development

Writer, journalist and lecturer who is passionate about social issues and educating about mental health and injustice. Love to reuse and solve practical problems to the point that the children call me the toy doctor.

Fredrik Lichtenstein

Fredrik Lichtenstein

Piffer
CEO

Graduate economist and entrepreneur who is passionate about sustainability and, above all, sustainable business. Previous assignments include sales manager and CEO. I am also the father of two fantastic boys and the husband of my wonderful wife and also co-founder Anne!

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